Led by Gender Relationship Expert Zhang Xinyuan, the Women’s Private Health MCN Institution Sparkles Open in Hangzhou
“Every woman who comes here, we are not merchants; we are the ‘hometown’ for every woman.” On October 28, 2025, at the opening ceremony of the “Xinyuan Happiness Club” MCN incubation base in Hangzhou, Dr. Yu Na, a Ph.D. in Anthropology, made a statement that resonated with the guests present. Industry experts, including Lao Ji, the founder of the ultra-luxury car niche brand “Luxury Car Tox,” Zhou Dao, a business strategist, and Li Wenliang, the founder of the ZhiXing Consulting Service Group, gathered together to witness a new chapter in Zhang Xinyuan’s entrepreneurial journey—the creation of China’s first professional MCN institution in the field of women’s private health, promoting the development of this long-hidden industry into the spotlight.
A Trillion-Dollar Market with a 40% Negative Rating: The Trust Challenge Behind the Prosperity
At the opening celebration, Dr. Yu Na, a Ph.D. in Anthropology, reviewed the development trajectory of the industry from an academic perspective. “Over the past two decades, we have witnessed the difficult journey of women’s health issues from hidden corners to the public eye,” she noted. Despite the continuous market demand, the industry has long been in a fragmented state of development, constrained by traditional cultural concepts and social perceptions.
Zhang Xinyuan’s entrepreneurial experience has confirmed this development trajectory. After her original company was dissolved in 2019, she began to independently explore the commercial path in the field of women’s private health. Over six years, her team has built a complete business system covering online education, product development, and medical services, accumulating 5 million followers across the network and serving over 20,000 paying students and 3,000 members.
Industry data shows that the scale of the women’s private care industry has reached the trillion level, with annual sales through e-commerce channels exceeding 10 billion. However, Li Wenliang, the founder of ZhiXing Consulting Service Group, found in his research that the field still faces the challenge of a lack of standardization. “A high negative rating of up to 40% reflects the urgency of building a professional service system.”
Beyond Intelligence, It’s About Emotional Intelligence
In the new stage of development, Zhang Xinyuan and her team are building a more complete industry ecosystem. This system, ranging from the 21-day training course at the front end, to the product system in the middle, and the medical services at the back end, forms a complete business closed loop. It is worth mentioning the technological innovation—the team’s self-developed AI doctor system has reached the consultation level of a gynecology director in Zhejiang Province and can provide 24/7 professional response.
“In the middle of the night, when women encounter emotional distress, our AI system can provide instant companionship and support,” said Zhang Xinyuan, introducing that the system not only solves professional problems but also focuses on emotional companionship. The next day, the coaching team will follow up precisely based on the user needs recorded overnight, achieving a clever combination of technology and warmth.
More importantly, Xinyuan Happiness Club innovatively launched an industry empowerment model. Through WeChat for Business and a self-developed management system, it provides comprehensive private domain management services for industry influencers. “We not only help influencers manage users but also provide detailed financial reports and user analysis,” said Zhang Xinyuan. This model effectively solves the long-standing trust problem in the industry and provides a sustainable development path for more practitioners.
Li Wenliang pointed out in his analysis of industry trends that in-depth operation of super users is more valuable than pursuing general traffic. The model of Xinyuan Happiness Club fits this trend perfectly — by establishing deep trust through professional content and emotional companionship, and then realizing value conversion through a complete product system.
From individual exploration to industry co-construction, Zhang Xinyuan is completing an important transformation. “In the past, I was creating content alone. Now, we are building a platform to let more professionals shine in this industry.”
After the opening ceremony, the attendees still gathered together to discuss enthusiastically. This industry, which used to fight alone, finally has a common “hometown.” In today’s era of increasing awareness of women’s health, the establishment of Xinyuan Happiness Club is not only the birth of a commercial institution but also an important reflection of society’s shift from avoiding to facing women’s health needs, signaling that this field will enter a more standardized and professional development track.